Chef Jose De Jesus (“Trill Cooker”)

 

 

Chef Jose De Jesus, also known as Trill Cooker, enlisted We Keep Thinking to boost his name recognition and promote his monthly pop-up dinner, Breaking Bread. By introducing prominent journalists to Chef Jose and his work, We Keep thinking earned a feature on his “underground Bronx supper club” on The Culture Trip, a review of the “tight tight tight” dinner on Gothamist and pop-up coverage on NBC New York and amNewYork. He’s also been prominently featured in hyper-local outlets, like This Is The Bronx and Bronx Times. In 2018 he was named one of PeopleMaven’s top up-and-coming chefs under 40.

 To build up Chef Jose as a household name and food personality, We Keep Thinking has also organized a variety of television segments including a feature on his pop-up dinner on Telemundo Un Nuevo Dia, a segment on New York 1 and a spot on Univision. Most recently, Chef Jose competed on the eighteenth season of FOX’s Hell’s Kitchen, hosted by Gordon Ramsay.

 We Keep Thinking helps manage Chef Jose’s Instagram account and boost his social presence to promote him as a food influencer and personality. To date, @trill.cooker has 10.3K followers, with an average engagement rate of 3.6%.

 

  

 
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City Tamale

 

City Tamale started working with We Keep Thinking in July 2018, with the goal of increasing restaurant guests and attracting visitors from outside the Bronx. Together, we worked on creating and marketing never-before-seen specialty tamales to appeal to a broad, Instagram-minded audience and attract more Millennials in Manhattan and Brooklyn to The Bronx. The attention-worthy tamales (like a “Deep Fried Oreo Tamale Ala Mode”) resulted in a Fork Yeah Video with Thrillist (over 908,000 views to date), an INSIDER Food spot and a Spanish-language segment on Telemundo Un Nuevo Dia. Additional editorial features in Gothamist, The Culture Trip and This Is The Bronx followed.

City Tamale has also expanded into tamale-making classes, starting with a media class for top tier social media influencers, followed by a tutorial on Univision Primer Impacto with El Grupo Bronco (an extremely popular Mexican band) to make tamales.

To expand the brand’s reach, we’ve worked with placing City Tamale as a vendor at large Manhattan events, including the Grand Tasting at Food Network’s New York City Wine and Food Festival (October 2018) and Buzzfeed’s El Mercadito (October 2018).

 In our first quarter working together, our agency increased City Tamale’s Instagram following by 14%. 

 
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Suyo Gastrofusion

 

Suyo Gastrofusion

 As the first restaurant of its kind in the South Bronx, Suyo Gastrofusion aims to stand out as an industry leader and a symbol of community. One of the business’s main goals is to appeal to local Bronxites and New York restaurant lovers, proving that The Bronx is worth traveling to for an excellent meal.

 Through traditional press releases, media dinners and promotional seasonal specials, We Keep Thinking has earned Suyo Gastrofusion prominent mentions on lists including Thrillist’s Best Restaurant to in NYC Right Now, Eater’s New Restaurant Openings and amNewYork’s Where To Eat On Labor Day.

 Suyo Gastrofusion certainly stands out and We Keep Thinking helped earn the eatery a place  on The New York TimesOff The Menu column, a feature in El Diaro/La Prensa (New York’s oldest Hispanic newspaper) and a profile on Ecuadorian Chef Andy Sen Sang in Mi Bello Ecuador. We Keep Thinking also obtain a social media video content across Hearst Magazine for the restaurants signature dishes and drinks.

We Keep Thinking has also worked to promote Chef Andy as an expert in his field. He’s been quoted in Business Insider on his advice on making the best sandwiches, Carolina Rice promotes his recipes online and on across the brands social media platforms. Chef Andy was featured on WNBC’s New York Live demonstrating a fried rice dish from Suyo’s dinner menu.

 In two months of managing Suyo Gastrofusion’s Instagram account, We Keep Thinking increased the follower count by 16%, using professional images as well as guest testimonials to boost interest.

 

 
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