Chef Jose De Jesus (“Trill Cooker”)
Chef Jose De Jesus, also known as Trill Cooker, enlisted We Keep Thinking to boost his name recognition and promote his monthly pop-up dinner, Breaking Bread. By introducing prominent journalists to Chef Jose and his work, We Keep thinking earned a feature on his “underground Bronx supper club” on The Culture Trip, a review of the “tight tight tight” dinner on Gothamist and pop-up coverage on NBC New York and amNewYork. He’s also been prominently featured in hyper-local outlets, like This Is The Bronx and Bronx Times. In 2018 he was named one of PeopleMaven’s top up-and-coming chefs under 40.
To build up Chef Jose as a household name and food personality, We Keep Thinking has also organized a variety of television segments including a feature on his pop-up dinner on Telemundo Un Nuevo Dia, a segment on New York 1 and a spot on Univision. Most recently, Chef Jose competed on the eighteenth season of FOX’s Hell’s Kitchen, hosted by Gordon Ramsay.
We Keep Thinking helps manage Chef Jose’s Instagram account and boost his social presence to promote him as a food influencer and personality. To date, @trill.cooker has 10.3K followers, with an average engagement rate of 3.6%.